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Publishing and Distributing Your Podcast

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Publishing and Distributing Your Podcast. Dark grey background. Square in center. Pencil sketch a desk, with microphone, keyboard, earphones, and a monitor, PUBLISHINGG AND DISTRUBUTION in bold black letters, a long bod with lines. A empty wood chair, a cup, plant in vase. In the back ground, a portion of a book shelf, on either side.

Publishing and distributing your podcast is crucial in reaching your audience and building your listener base. Ensuring your podcast is available on various platforms and easily discoverable by potential listeners is key to growing your audience.

This guide will explore effective strategies for choosing a hosting platform, publishing your episodes, and submitting your podcast to directories. We’ll also discuss the importance of using RSS feeds and avoiding common mistakes in the publishing process. The post concludes with a recap, further reading, and a FAQ section.

Affiliate Disclaimer: I’m an affiliate of Wealthy Affiliate and Jaaxy, meaning I may earn a commission if you use their service through my links.

Table of Contents

Choosing a Hosting Platform

The first step in publishing your podcast is choosing a hosting platform. A podcast hosting platform stores your audio files and generates an RSS feed that you will use to distribute your podcast. Selecting the right hosting platform is crucial for your podcast’s success, as it impacts your workflow, distribution, and audience reach.

Here are some popular hosting platforms to consider:

  • Buzzsprout: Known for its user-friendly interface and excellent customer support, Buzzsprout offers a range of features, including advanced podcast statistics, episode optimization tools, and easy-to-use transcription services. It also provides a free plan with limited storage and paid plans for more extensive needs.
  • Libsyn: As one of the oldest podcast hosting services, Libsyn offers a wide range of plans to suit different needs. It provides advanced features such as detailed analytics, monetization options, and distribution to multiple podcast directories. Libsyn is ideal for professional podcasters looking for robust tools and flexibility.
  • Podbean: A versatile platform that combines hosting with monetization options like crowdfunding and premium content. It also includes a user-friendly dashboard, comprehensive analytics, and integration with various social media platforms. Podbean offers free and paid plans, making it suitable for podcasters at different stages.
  • Spotify for Podcasters: A free platform by Spotify, Anchor is perfect for beginners due to its simplicity and ease of use. It includes creation tools for recording and editing your podcast directly within the platform, automatic distribution to significant podcast directories, and monetization options through listener support and ads.
Factors to Consider:

When choosing a hosting platform, consider the following factors to find the best fit for your needs:

  • Cost: Evaluate your budget and choose a platform that offers the features you need at a price you can afford. Some platforms offer free plans with basic features, while others have tiered pricing based on storage and additional services.
  • Storage Limits: Different platforms have varying storage limits, affecting how many episodes you can upload and their length. Ensure your chosen platform provides adequate storage for podcasting frequency and episode length.
  • Ease of Use: A user-friendly interface can save time and make managing your podcast easier. Look for platforms that offer intuitive dashboards and clear instructions for uploading and managing episodes.
  • Analytics: Detailed analytics can help you understand your audience and track your podcast’s performance. Choose a platform that provides comprehensive statistics on downloads, listener demographics, and engagement.
  • Monetization Options: If you plan to monetize your podcast, consider platforms that offer built-in monetization features like ad integration, listener donations, and premium content subscriptions.
  • Distribution: To maximize your reach, ensure the platform supports distribution to all major podcast directories (e.g., Apple Podcasts, Spotify).

By carefully considering these factors, you can choose a hosting platform that supports your podcasting goals and provides a solid growth foundation.

Publishing Your Podcast

Once you’ve chosen a hosting platform, the next step is to publish your podcast episodes.

  1. Create Your Episode: Record and edit your episode using your preferred podcasting software. Ensure high audio quality and engaging and well-structured content.

  2. Upload Your Episode: Log in to your hosting platform and upload the audio file. Most platforms support various audio formats, such as MP3 and WAV.

  3. Add Episode Details: Fill in the details for your episode. This includes:
    • Episode Title: Choose a descriptive and enticing title to give potential listeners a clear idea of the episode.
    • Episode Description: Write a detailed description that summarizes the episode’s content. Include relevant keywords to help with searchability and SEO.
    • Tags: Add relevant tags to categorize your episode. This can help listeners find your podcast when searching for specific topics.
    • Episode Number: If applicable, include the episode number to help listeners follow along in order.
    • Artwork: If you have specific artwork for the episode, upload it. This can help visually differentiate episodes and attract listeners.

  4. Schedule or Publish: Choose whether to publish the episode immediately or schedule it for a later date. Scheduling can be helpful if you want to maintain a consistent release schedule without publishing each episode manually.
Tips for Optimizing Your Episode:
  • Consistency: Maintain a consistent release schedule, whether weekly, bi-weekly, or monthly. Consistency helps build a loyal audience.
  • Quality: Invest in good-quality recording equipment and editing software to ensure your podcast sounds professional.
  • Engagement: Encourage listeners to leave reviews and ratings on podcast directories. This can help improve your podcast’s visibility and attract new listeners.
  • Promotion: Share new episodes on your social media platforms, website, and through email newsletters to reach a wider audience.

By following these steps, you can effectively publish your podcast episodes and ensure they are accessible to your audience across various platforms.

Submitting to Directories

To reach a wider audience, submit your podcast to various directories. These directories are the leading distribution channels for listeners to discover and subscribe to your podcast.

Here are some of the most popular directories and how to submit your podcast to them:

Apple Podcasts:

Apple Podcasts is the largest podcast directory and a must for any podcaster looking to grow their audience.

Here’s how to submit your podcast:

  1. Create an Apple ID: If you don’t already have one, create one.

  2. Prepare Your RSS Feed: Ensure your podcast’s RSS feed is valid and contains all necessary metadata, including your podcast title, description, artwork (minimum 1400×1400 pixels), and episodes.

  3. Access Apple Podcasts: Go to Apple Podcasts for Creators and sign in with your Apple ID.

  4. Submit Your RSS Feed: Click the ‘+’ button, enter your RSS feed URL, and click “Validate”. Once validated, review your podcast information and click “Submit.”

Approval can take up to a few days, so be patient and check for any status updates on Apple Podcasts Connect.

Spotify:

Spotify is a popular platform for podcast listeners and offers an easy submission process:

  1. Sign Up for Spotify for Podcasters: Go to Spotify for Podcasters and log in with your Spotify account or create a new one.

  2. Submit Your RSS Feed: Click “Get Started”, enter your RSS feed URL, and click “Next”.

  3. Verify Ownership: Spotify will send a verification email to the address in your RSS feed. Verify ownership by following the instructions in the email.

  4. Complete Your Podcast Profile: Add additional details about your podcast and click “Submit”.

Your podcast should appear on Spotify within a few hours to a few days.

TuneIn:

TuneIn is a popular platform for both radio and podcasts. Here’s how to submit your podcast:

  1. Create a TuneIn Account: Go to TuneIn and sign up for an account.

  2. Submit Your Podcast: Log in to the portal, navigate to the podcast submission section, and enter your podcast’s RSS feed URL and other required information.
iHeartRadio:

iHeartRadio is another widely used platform for podcast listeners. Here’s how to submit your podcast:

  1. Create an iHeartRadio Account: Visit the iHeartRadio website and sign up for an account if you don’t already have one.

  2. Submit Your Podcast: Follow the instructions on the submission page to provide your podcast’s RSS feed URL and additional details.
Amazon Music:

Amazon Music is a growing platform for podcast listeners, especially with its integration with Alexa devices. Here’s how to submit your podcast:

  1. Create an Amazon Music Account: Visit the Amazon Music for Podcasters website and sign up for an account if you don’t already have one.

  2. Submit Your Podcast: Follow the instructions on the submission page to provide your podcast’s RSS feed URL and additional details.
Tips for Successful Submissions:
  • Ensure Your RSS Feed is Valid: Before submission, use a validator tool to check your RSS feed for errors such as:
  • Complete Metadata: Fill out all metadata fields accurately, including your podcast title, description, and artwork.
  • Follow Guidelines: Each directory has specific guidelines and requirements. Follow them to avoid delays or rejections.

Submitting your podcast to multiple directories allows you to maximize your reach and make it easy for listeners to find and subscribe to your show.

Using RSS Feeds

RSS (Really Simple Syndication) feeds are essential for podcast distribution. Your hosting platform will generate an RSS feed for your podcast, which you will use to submit to directories.

Here’s how to use your RSS feed:

  1. Find Your RSS Feed URL: This is usually available in your hosting platform’s dashboard.

  2. Submit Your RSS Feed: Use the feed URL to submit your podcast to directories.

  3. Update Automatically: When you publish a new episode, it will automatically update across all directories using your RSS feed.
The Importance of an RSS Feed in Podcasting:

An RSS feed is crucial for several reasons:

  • Automatic Updates: When you publish a new episode, your RSS feed automatically updates all podcast directories and subscribers.
  • Centralized Distribution: Your RSS feed acts as a single distribution point, making it easier to manage your podcast across multiple platforms.
  • Listener Convenience: Subscribers receive new episodes directly in their podcast app without needing to check for updates manually.
How RSS Feeds Work in Podcasting:

An RSS web feed allows users to access updates to online content in a standardized, computer-readable format.

  1. Creation: Your podcast hosting platform generates an RSS feed for your podcast.

  2. Content: The feed includes metadata such as the podcast title, description, episode titles, descriptions, and media files.

  3. Subscription: Listeners subscribe to your RSS feed through their podcast app.

  4. Updates: When you publish a new episode, your hosting platform updates the RSS feed with the latest episode information.

  5. Delivery: Subscribers’ podcast apps automatically check for updates and download new episodes as they become available.

Understanding how RSS feeds work helps you manage and distribute your podcast more effectively, ensuring a seamless experience for your listeners.

Common Mistakes to Avoid

When publishing and distributing your podcast, you must be aware of common mistakes that can hinder your success.

Avoiding these pitfalls will help you build a professional, engaging podcast that attracts and retains listeners.

Poor Audio Quality:
  • Mistake: Using low-quality microphones or recording in noisy environments can lead to poor audio quality, which can turn listeners away.
  • Solution: Invest in a good-quality microphone and record in a quiet, controlled environment. Use pop filters and soundproofing techniques to minimize background noise.
Inconsistent Release Schedule:
  • Mistake: Failing to maintain a consistent release schedule can cause your audience to lose interest and forget about your podcast.
  • Solution: Plan and stick to a regular release schedule, whether weekly, bi-weekly, or monthly. Use scheduling tools provided by your hosting platform to automate releases.
Ignoring SEO and Metadata:
  • Mistake: Neglecting to optimize your episode titles, descriptions, and tags for search engines can make it harder for potential listeners to find your podcast.
  • Solution: Include relevant keywords in your episode titles, descriptions, and tags. Write compelling and informative descriptions that accurately reflect each episode’s content.
Not Promoting Your Podcast:
  • Mistake: Relying solely on podcast directories for audience growth without actively promoting your podcast can limit your reach.
  • Solution: Promote your podcast through social media, website, email newsletters, and collaborations with other podcasters or influencers. Engage with your audience to build a community around your podcast.
Skipping Podcast Directories:
  • Mistake: Not submitting your podcast to multiple directories can limit your audience reach and growth potential.
  • Solution: Submit your podcast to all major directories, including Apple Podcasts, Spotify, Stitcher, etc. This ensures your podcast is available on the platforms your potential listeners use.
Neglecting Listener Engagement:
  • Mistake: Failing to engage with your listeners can make your podcast feel impersonal and disconnected.
  • Solution: Encourage listener feedback, respond to comments and messages, and consider incorporating listener questions or suggestions into your episodes. Building a relationship with your audience fosters loyalty and engagement.
Overlooking Analytics:
  • Mistake: Not tracking and analyzing your podcast’s performance can lead to missed opportunities for improvement and growth.
  • Solution: Regularly review your podcast analytics to understand listener behavior, episode performance, and audience demographics. Use this data to refine your content and marketing strategies.

By being aware of these common mistakes and actively working to avoid them, you can create a high-quality podcast that attracts and retains a loyal audience.

What is the difference between podcasts and YouTube?

Have you wondered what the difference is? If you’re curious, click the learn more button below to see if they are similar or different.

Learn More – Difference Between Podcasts and YouTube

Podcasts and YouTube are different content creation and distribution mediums, each with unique characteristics and benefits.

Here’s a breakdown of the key differences between the two:

Format:
  • Podcasts are primarily audio-based. Listeners consume podcasts while commuting, exercising, or performing other tasks. They can be downloaded and listened to offline.
  • YouTube is primarily video-based. Viewers watch videos that include visual elements like graphics, animations, and on-screen talent. It requires active engagement from viewers.
Content Delivery:
  • Podcasts: Delivered via RSS feeds. Episodes are distributed to various podcast directories (e.g., Apple Podcasts, Spotify) and can be downloaded or streamed.
  • YouTube: Content is streamed directly from YouTube’s platform. Videos can be embedded on other websites but are usually consumed on YouTube’s website or app.
Engagement and Interaction:
  • Podcasts: Interaction is often indirect through listener feedback, emails, social media, or reviews on podcast directories.
  • YouTube: Direct interaction through comments, likes, shares, and live streaming features. YouTube’s algorithm also encourages viewer engagement through recommendations and notifications.
Discoverability:
  • Podcasts: Discoverability can be more challenging, relying heavily on directory algorithms, word-of-mouth, and social media promotion.
  • YouTube: YouTube’s high discoverability is due to its powerful search engine, related videos, and algorithm-driven recommendations.
Monetization:
  • Podcasts: Monetization methods include sponsorships, listener donations, premium content, and ads inserted into episodes.
  • YouTube: Monetization primarily through ads (AdSense), channel memberships, Super Chats during live streams, merchandise shelf, and sponsorships.
Production:
  • Podcasts: The production process is generally more straightforward and focuses on audio quality. They require microphones, audio editing software, and sometimes a soundproof environment.
  • YouTube: More complex production process, including video recording equipment, editing software, lighting, and sometimes higher production values.
Accessibility:
  • Podcasts: Accessible through various podcast apps and directories. It can be consumed passively.
  • YouTube: Accessible through the YouTube website or app. Requires active viewing.
Audience Reach:
  • Podcasts: Appeals to people who prefer listening to content on the go. Niche audiences can be highly engaged.
  • YouTube: Reaches a broad audience due to the variety of content available. The visual format appeals to a wide range of viewers.
Advertising:
  • Podcasts: Advertisers can target niche audiences. The hosts often read the ads, which can create a personal connection.
  • YouTube: Advertisers can target based on demographics, viewer behavior, and video content. Ads can be skippable or non-skippable video ads.

Both platforms offer unique opportunities for content creators, and the choice between them depends on your content style, audience, and goals. Some creators even use both platforms to maximize their reach and engagement.

Conclusion

Publishing and distributing your podcast effectively is key to growing your audience.

Recap:

  • Choosing a Hosting Platform: Select a platform that suits your needs in terms of cost, storage, and additional features like analytics and monetization.
  • Publishing Your Podcast: Upload your episodes, add detailed descriptions, and optimize for searchability.
  • Submitting to Directories: To maximize your reach, submit your podcast to popular directories like Apple Podcasts, Spotify, TuneIn, and iHeartRadio.
  • Using RSS Feeds: Ensure your RSS feed is valid and use it to keep your podcast updated across all platforms.
  • Common Mistakes to Avoid: Be aware of pitfalls like poor audio quality, inconsistent schedules, and neglecting promotion.

Consider incorporating effective publishing and distribution strategies to help grow your audience and improve discoverability.

Share Your Publishing and Distribution Tips:

We would love to hear about your experiences and any tips you have to share! What publishing and distribution strategies do you use? What challenges have you faced, and what successes have you celebrated? Your insights can inspire and help others in the community. Share your stories, tips, and advice in the comments below.

Further Reading

This Series:

Other Posts:

Frequently Asked Questions (FAQ)

Q1: How often should I publish new episodes?
A1: Consistency is key. Aim to publish new episodes on a regular schedule, whether it’s weekly, bi-weekly, or monthly.

Q2: Can I change my hosting platform later?
A2: Yes, you can switch hosting platforms, but transferring your RSS feed requires some effort and ensuring all directories are updated.

Q3: What should I include in my episode description?
A3: Include a summary of the episode, key topics discussed, and relevant keywords to help with searchability.

Q4: How can I promote my podcast effectively?
A4: Utilize social media, engage with your audience, collaborate with other podcasters, and consider paid advertising to promote your podcast.

Q5: What are some common mistakes to avoid when publishing a podcast?
A5: Common mistakes include poor audio quality, inconsistent release schedules, neglecting metadata, and not promoting the podcast effectively.

Q6: Do I need to submit my podcast to multiple directories?
A6: Yes, submitting your podcast to multiple directories increases its visibility and makes it easier for listeners to find and subscribe to your show.

Q7: What equipment do I need to start a podcast?
A7: Basic equipment includes a good-quality microphone, headphones, recording software, and a quiet environment.

Q8: How can I monetize my podcast?
A8: You can monetize your podcast through sponsorships, listener donations, premium content, and advertisements.

Thank You for Reading!

Have any thoughts or questions? I’d love to hear from you.

Drop a comment or reach out directly:

Website: Marketing with Kerri 

Email:  kerri.o@marketingwithkerri.com

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Until Next Time,

Kerri

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