Monetizing Your YouTube Channel. Red background. Grey monitor in the center, with a red circle, white play button ( YouTube icon), on the bottom right corner, a gold circle with a white $ in the center

Monetizing Your YouTube Channel

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Monetizing Your YouTube Channel. Red background. Grey monitor in the center, with a red circle, white play button ( YouTube icon), on the bottom right corner, a gold circle with a white $ in the center.

Monetizing your YouTube channel is key to turning your content into revenue.

In this post, we’ll explore different income-generating strategies, including joining the YouTube Partner Program, earning ad revenue, offering channel memberships, and using Super Chats. We’ll also cover affiliate marketing, sponsored content, merchandise, and crowdfunding. Each section will provide actionable steps and insights to help you maximize your monetization efforts. This post concludes with a recap, further reading, and an FAQ section.

Affiliate Disclaimer: I’m an affiliate of Wealthy Affiliate, Jaaxy, Fiverr and Poshmark meaning I may earn a commission if you use their service through my links, at no cost to you.

Table of Contents

YouTube Partner Program (YPP)

The YouTube Partner Program (YPP) allows creators to monetize their content by displaying ads, gaining access to monetization features, and earning revenue. It’s an essential step for any creator looking to generate income from their channel.

How to Qualify for YPP:

To join the YPP, your channel needs to meet specific eligibility requirements:

  • 1,000 subscribers: You must have at least 1,000 subscribers on your channel.
  • 4,000 watch hours: Your content must accumulate 4,000 watch hours within the last 12 months.
  • Adhere to YouTube’s policies: Your channel must follow all of YouTube’s policies, including community guidelines, copyright rules, and advertiser-friendly content guidelines.
  • Google AdSense account: You’ll need to link a Google AdSense account to start receiving payments.

Once you meet these requirements, you can apply for the YouTube Partner Program directly through YouTube Studio. The application process usually takes about a month as YouTube reviews your channel for compliance with its guidelines.

Benefits of Joining YPP:

Joining YPP opens up several ways to monetize your content:

  • Ad Revenue: Once you’re part of the YPP, ads can be displayed on your videos, allowing you to earn money based on views and ad interactions.
  • Access to Additional Monetization Features: YPP unlocks features like Super Chats, Super Stickers, and channel memberships, giving you more options to engage with your audience while earning revenue.
  • YouTube Premium Revenue: You also earn a share of revenue when YouTube Premium subscribers watch your videos.

Being part of the YouTube Partner Program helps you generate income and builds your channel’s credibility. It signals to viewers that your content meets YouTube’s quality standards.

Ad Revenue

Ad revenue is one of the primary ways creators can monetize their YouTube channel. Ads are shown before, during, or after your videos, and you earn a share of the revenue when viewers engage with them.

How Ads Work on YouTube:

YouTube uses several ad formats to generate revenue:

  • Pre-roll Ads: These ads play before your video begins. They are typically skippable after a few seconds, but non-skippable pre-roll ads also exist. You earn revenue based on impressions or clicks.
  • Mid-roll Ads: Mid-roll ads are shown during your video. Your video needs to be at least 8 minutes long to use them. These ads are a key strategy for increasing ad revenue, as longer videos allow you to place multiple ads.
  • Post-roll Ads: These ads appear after your video has finished. Though less common, they still contribute to your total ad revenue.
  • Overlay Ads: These semi-transparent ads appear at the video’s bottom. They don’t interrupt the viewing experience but still allow for monetization.
Maximizing Ad Revenue:

To maximize ad revenue, consider these strategies:

  • Create Longer Videos: Videos longer than 8 minutes can feature mid-roll ads. By strategically placing these ads, you can increase your total ad impressions without negatively impacting viewer experience.
  • Ad Placement Strategies: Ensure mid-roll ads are placed at natural breaks in your video (e.g., scene transitions or topic changes) to keep viewers engaged and avoid disruption.
  • Content-Length and Watch Time: Longer videos tend to generate more revenue as they offer more opportunities for ad placement and typically result in higher watch times, which YouTube’s algorithm favors.
Factors That Affect Ad Earnings:

Several factors influence how much revenue you earn from ads:

  • CPM (Cost Per Mille): CPM represents how much advertisers pay per 1,000 ad impressions. CPM varies based on your content’s niche, the time of year (e.g., holiday seasons tend to have higher CPM), and the type of ad shown.
  • Ad Blockers: Many viewers use ad blockers, which can reduce the number of impressions you receive and limit your potential earnings from ads.
  • Audience Region: Where your viewers are located significantly impacts ad revenue. Advertisers pay more to target viewers in higher-income countries, so creators with audiences in the U.S., U.K., and Canada typically earn higher CPMs.

Understanding how ads work and employing strategies to optimize your ad revenue is crucial for maximizing earnings from your YouTube channel.

Channel Memberships

Channel memberships offer creators an additional revenue source by providing exclusive content and perks to subscribers in exchange for a monthly fee. This feature allows your most loyal viewers to support your channel while receiving special benefits.

How Channel Memberships Work:

You can enable channel memberships once your channel qualifies for the YouTube Partner Program. Viewers can choose to pay a monthly fee to become members and unlock perks such as:

  • Badges and Emojis: Members receive custom loyalty badges that appear next to their name when they comment or chat during live streams. You can also create custom emojis that members can use in chats.
  • Exclusive Content: As a creator, you can offer members-only videos, posts, or live streams. This exclusive access provides additional value for your most dedicated fans.
  • Community Tab Access: The Community tab allows you to share members-only updates and polls, keeping your members engaged and giving them a sense of exclusivity.
Tips for Creating Enticing Perks:

To encourage viewers to join your channel membership, the perks you offer need to stand out and provide value:

  • Offer Behind-the-Scenes Content: Share exclusive content that gives members a look behind the scenes of your video production, creative process, or personal life. This type of access makes viewers feel more connected to you.
  • Early Access to Videos: Offer your members the chance to see new videos before the public. Early access is an enticing perk many viewers appreciate, especially for anticipated content.
  • Shout-outs and Recognition: A simple but effective perk is publicly acknowledging your members in videos or live streams. This personal touch can encourage viewers to become members and receive your recognition.
  • Members-Only Polls and Q&As: Engage your members by asking for their input on upcoming videos or hosting Q&A sessions exclusively for them. This interaction makes them feel valued and involved in your content creation process.

Offering valuable, exclusive perks to your channel members helps you foster a stronger relationship with your most loyal viewers while providing an additional source of revenue.

Super Chat and Super Stickers

Super Chat and Super Stickers are popular monetization features available during live streams. They allow viewers to pay to have their messages or stickers highlighted in the chat. These features allow viewers to support your channel while interacting with you in real time, making them key revenue generators for creators who livestream regularly.

Overview of Super Chat and Super Stickers:
  • Super Chat: Viewers can purchase Super Chats to highlight their messages in the live chat. The more they pay, the more prominent the message becomes, often staying pinned to the top of the chat longer. This allows viewers to stand out, increasing the likelihood of their message being noticed and responded to.
  • Super Stickers: Similar to Super Chat, Super Stickers allow viewers to purchase fun, animated stickers that appear in the live chat. These stickers provide an engaging and interactive way for viewers to participate while supporting your channel financially.
How Live Streaming Can Increase Revenue Through These Features:

Live streaming gives your audience a direct line to interact with you in real-time, often leading to higher viewer engagement. Here’s how it can boost revenue through Super Chat and Super Stickers:

  • Real-Time Interaction: Live streams allow viewers to connect with you immediately. This makes Super Chats and Super Stickers more appealing, as viewers can pay to have their messages or stickers acknowledged live, creating excitement and urgency.
  • Increased Viewer Participation: The interactive nature of live streams encourages more viewers to use these features, especially during special moments like Q&A sessions, milestone celebrations, or live events. The more engaged your audience is, the more likely they will support you with Super Chats and Stickers.
Engaging with Viewers to Boost Super Chat Participation:

Maximizing Super Chat and Super Sticker revenue depends on how you engage with your viewers during the live stream. Some strategies include:

  • Acknowledge Super Chats: Always make a point to read out and respond to Super Chat messages. Recognizing those who contribute encourages more viewers to participate, knowing they’ll get a shout-out.
  • Create Moments for Super Chat Engagement: Give viewers reasons to use Super Chat throughout your live stream. For example, during a Q&A session, you can prioritize Super Chat questions. You can also create exclusive challenges or goals for the stream where viewers can unlock rewards or milestones through Super Chats.
  • Thank Your Viewers: Regularly thank viewers who send Super Chats or Stickers during the stream. This builds rapport with your audience and encourages ongoing participation.

Using Super Chat and Super Stickers effectively during live streams can create a more interactive experience for your viewers while boosting your channel’s revenue.

Affiliate Marketing

Affiliate marketing is another effective way to monetize your YouTube channel by promoting products or services in your videos. You earn a commission when viewers click on your affiliate links and make a purchase, providing an additional revenue stream outside of ad revenue and memberships.

Using Affiliate Marketing to Monetize Videos:

To get started with affiliate marketing, you must sign up for affiliate programs relevant to your niche. Popular options include Amazon Associates, ShareASale, and affiliate programs directly from brands.

Once enrolled, you can:

  • Add Affiliate Links to Video Descriptions: Place affiliate links in your video descriptions to direct viewers to the products or services you’re promoting. It’s essential to clearly explain the products in your video so viewers know why they should consider them.
  • In-Video Mentions: You can also mention affiliate products directly in your videos, either by reviewing them, using them in tutorials, or showcasing their features in relevant content. This makes the recommendation feel more authentic and increases the chances of conversions.
Tips for Choosing the Right Products or Services to Promote:

Choosing the right products or services is crucial to your success in affiliate marketing. Here are some tips:

  • Relevance to Your Audience: Always promote products or services that align with your content and are useful to your audience. For example, if you have a tech channel, promoting software, gadgets, or tech accessories will resonate better with your viewers than promoting unrelated items.
  • Promote Products You Use: Your recommendations carry more weight based on personal experience. Promoting products you’ve used or tested adds authenticity and helps build trust with your audience.
  • High-Quality Products: Ensure the products or services you’re promoting are high-quality. Poor experiences from your audience with your recommended product could damage your credibility.
  • High Commissions: While relevance and quality come first, consider the commission rates offered by affiliate programs. Products that offer higher commissions or recurring payments can significantly boost your income.

Transparency is key in affiliate marketing. Always disclose your affiliate links to maintain trust with your audience and comply with legal requirements.

  • Add a Disclosure in Your Video Descriptions: Include a clear disclaimer, such as “This video contains affiliate links. If you purchase through these links, I may earn a commission at no additional cost to you.” This keeps you transparent with your viewers.
  • Verbal Disclosures in Videos: When discussing or promoting a product, it’s also a good practice to mention affiliate relationships verbally in your video. This way, your viewers are informed before making a purchase.
  • Comply with FTC Guidelines: The Federal Trade Commission (FTC) requires that affiliate links be disclosed clearly and conspicuously in the U.S. Make sure your disclosures are easy to understand and not buried in your content.

By choosing the right products, disclosing affiliate links, and ensuring the products are relevant to your audience, affiliate marketing can become a sustainable revenue stream for your YouTube channel.

Sponsored content is another lucrative way to monetize your YouTube channel. By collaborating with brands, you can create videos that promote their products or services in exchange for payment. This method allows you to diversify your revenue stream while maintaining creative control over your content.

How to Get Brand Sponsorships for Your Videos:

Securing sponsorships requires building a channel brand that is seen as a valuable platform for promoting their products. Here are some ways to attract brand sponsorships:

  • Grow Your Channel: Brands typically look for creators with an established audience and consistent engagement. Focus on building your subscriber base and increasing watch time to make your channel appealing to potential sponsors.
  • Reach Out to Brands: Don’t wait for brands to come to you. Research companies whose products align with your channel and contact their marketing or influencer outreach teams. To demonstrate your value, provide a media kit with your channel’s analytics, demographics, and examples of your past work.
  • Join Sponsorship Platforms: These platforms connect YouTube creators with brands looking for sponsorship opportunities. They simplify the process of finding sponsors and negotiating deals.
Creating Sponsored Content That Aligns With Your Channel’s Niche:

Ensuring that sponsored content aligns with your channel’s niche and audience is essential.

  • Stay Authentic: Your audience values your authenticity, so choose sponsors whose products or services fit your content. For example, a tech channel might feature sponsored content from a software company or a gadget brand, while a beauty channel could work with makeup or skincare brands.
  • Integrate the Sponsorship Seamlessly: Avoid making the sponsorship feel forced or like a traditional ad. Instead, integrate the product into your content naturally. You can showcase how you use the product in your everyday life, include it in tutorials, or make it part of your storytelling.
  • Maintain Balance: Don’t overwhelm your viewers with sponsored content. Balance sponsored videos with regular content to ensure your audience receives valuable, unbiased content.
Best Practices for Disclosing Sponsorships:

Maintaining transparency is crucial for building and keeping the trust of your audience.

  • Verbal Disclosure in Videos: Always verbally mention your partnership with a brand during the video. A simple statement like “This video is sponsored by [Brand]” at the beginning of your video informs your viewers upfront.
  • Add Disclosures in the Description: Include a written disclosure in your video description. A statement like “This video is sponsored by [Brand]. Some of the links included in this description may be affiliate links.” ensures full transparency.
  • Follow FTC Guidelines: The FTC requires that all sponsored content be clearly and conspicuously disclosed. Make sure your disclosure is easy to understand and not hidden or vague. Using hashtags like #Sponsored or #Ad can help clarify your partnership.

By securing the right brand partnerships, creating authentic sponsored content that resonates with your audience, and being transparent about your relationships with brands, you can generate significant revenue through sponsored content while maintaining your audience’s trust.

Merchandise and Product Sales

Selling your merchandise is another powerful way to monetize your YouTube channel. Offering branded products like apparel, accessories, or even digital goods can engage your audience and generate additional income. Platforms like Spring, Merchbar, and others simplify the process, allowing creators to design and sell custom products easily.

Creating and Selling Your Merchandise:

To get started, you can use platforms that allow you to design and sell products with little upfront cost:

  • Spring: This popular platform allows you to design and sell merchandise such as t-shirts, hoodies, and phone cases. Teespring handles everything from production to shipping, letting you focus on promoting your products.
  • Merchbar: Another platform that integrates with YouTube’s merch shelf, Merchbar makes it easy to showcase and sell your products directly on your YouTube channel.
  • Other Platforms: Sites like Spreadshop and Printful offer similar services and offer flexibility depending on the types of products you want to sell.

Using these platforms, you can customize designs that resonate with your audience, from simple logo designs to unique artwork or catchphrases related to your channel’s content.

How to Integrate Merchandise Promotion into Your Videos:

Successfully promoting your merchandise within your videos without overwhelming your viewers is key to driving sales.

  • Mention Merch in Videos: Naturally mention your merchandise in your videos, especially when relevant to the content. For example, wear your branded clothing or use your products in the video. This allows you to integrate the promotion seamlessly without interrupting the viewer experience.
  • Add Merch Links in Descriptions: Include a link to your merchandise store in your video descriptions. You can also use YouTube’s merch shelf feature (available for eligible channels), which displays your products below your videos.
  • Create Call-to-Action Graphics: Use non-intrusive graphics or pop-ups during your video to remind viewers about your merch. These subtle reminders can encourage viewers to check out your store without feeling like a hard sell.
Strategies for Driving Sales Through Your YouTube Community:

To maximize merchandise sales, focus on engaging your YouTube community and encouraging them to support your channel through purchases:

  • Limited Edition Products: Create urgency (FOMO) by offering limited edition products for a short period. Limited-time offers can drive immediate sales, as fans won’t want to miss out.
  • Merch Giveaways: Hosting giveaways where your merchandise is the prize can spark interest and engagement. You can require viewers to comment, like, or subscribe for a chance to win, creating more interaction while promoting your merch.
  • Create Exclusive Member Merch: Offer exclusive merchandise to channel members or subscribers, further incentivizing support. These could be special designs or discounts only available to those who support your channel through memberships or subscriptions.
  • Engage with Your Audience: Share behind-the-scenes content of the merch creation process, ask for design feedback, or let your viewers vote on new merch ideas. This involvement builds anticipation and makes your audience feel part of the process.

Creating relevant merchandise and naturally integrating promotion into your content can drive sales while strengthening your connection with your audience.

Crowdfunding (Patreon, Ko-fi, etc.)

Crowdfunding platforms like Patreon, Ko-fi, and others allow creators to earn financial support directly from their audience. These platforms enable your most dedicated viewers to contribute through one-time donations or ongoing memberships in exchange for exclusive content and perks.

How to Use Crowdfunding Platforms to Earn Support from Your Audience:

Crowdfunding allows you to connect with your viewers on a deeper level by offering exclusive content and experiences. Here are some popular platforms:

  • Patreon: Allows creators to set up membership tiers where fans pay a monthly fee for access to exclusive content like behind-the-scenes videos, early access to new content, or special live streams. It’s one of the most commonly used platforms for YouTubers.
  • Ko-fi: Allows fans to make one-time donations (often called “buying a coffee”) or subscribe for monthly support. Unlike Patreon, Ko-fi has a more casual approach and doesn’t require ongoing content in exchange for donations, though creators can offer perks.
  • Buy Me a Coffee: This platform allows creators to receive small, one-time donations or set up membership tiers for regular contributions.

Using these platforms, you can build a more sustainable income stream by relying on the support of your most loyal viewers. Promoting your crowdfunding efforts in videos and adding links to your platform in video descriptions can encourage viewers to support you.

Setting Up Tiers and Rewards That Provide Value to Patrons:

The key to successfully using crowdfunding is offering perks that your patrons find valuable. Here’s how to structure your tiers and rewards:

  • Start with Simple, Affordable Tiers: Offer lower-cost tiers (e.g., $1 or $5 per month) that provide basic perks like early access to videos, patron-only updates, or digital downloads. These tiers are an easy entry point for viewers to support you.
  • Offer Exclusive Content: Higher tiers can offer more exclusive perks, such as behind-the-scenes footage, members-only live streams, or bonus videos. Ensure the content is something your audience wouldn’t get through your regular YouTube channel.
  • Personal Interaction: Consider offering personal perks like shout-outs in your videos or personalized thank-you messages. Supporters highly value these direct interactions, which help connect your audience more closely.
  • Customizable Rewards: Ask your patrons what perks they would like to see. You can use polls or direct feedback to shape your rewards, ensuring they are something your supporters genuinely value.
Examples of Crowdfunding Rewards:
  • Early Access to Videos: Patrons can watch your videos before release.
  • Exclusive Live Streams: Host private live streams where patrons can ask questions or interact with you directly.
  • Behind-the-Scenes Content: Show patrons your creative process or offer content that doesn’t make it to your YouTube channel.
  • Digital Downloads: Offer exclusive wallpapers, digital artwork, or other downloadable content related to your channel.

Setting up well-structured tiers and offering valuable perks can help maintain long-term support through crowdfunding while strengthening your community’s connection.

Tracking and Adjusting Monetization Strategy

Successfully monetizing your YouTube channel requires ongoing tracking and adjustments to optimize revenue streams. YouTube Analytics and other tools can help you monitor your earnings, understand what strategies are working, and make informed adjustments to improve your overall income.

Using YouTube Analytics to Track Earnings and Performance:

YouTube Analytics provides detailed data on how your videos perform and how much revenue they generate.

  • Revenue Reports: In the YouTube Analytics dashboard, you can access the “Revenue” tab, which shows how much money you make from ads, memberships, Super Chats, and other monetization methods. You can view estimated earnings for each video and see which content types drive the most revenue.
  • Ad Performance (CPM): CPM (Cost Per Thousand Impressions) is a critical metric to track. It tells you how much advertisers are paying for ads on your channel. Higher CPM means more earnings per view, so monitoring the CPM for different videos helps you understand what content attracts more valuable ads.
  • Watch Time and Audience Engagement: Your revenue is directly tied to how long viewers watch your videos and engage with them. Videos with higher watch times and viewer engagement earn more through ad revenue. Tracking metrics like watch time, likes, comments, and shares helps you identify which videos resonate most with your audience.
  • Tracking Affiliate and Sponsored Content: While YouTube Analytics doesn’t directly track earnings from affiliate marketing or sponsorships, you can still measure performance by monitoring video views, clicks on affiliate links, and engagement with sponsored content. Use link-tracking tools like Google Analytics or affiliate program dashboards to assess your earnings from these revenue streams.
Adjusting Your Monetization Strategy Based on Viewer Engagement and Revenue Reports:
  • Focus on High-Earning Content: Identify which types of videos generate the most revenue, whether through ads, Super Chats, or affiliate marketing. You can increase your overall earnings by producing more content in those areas.
  • Optimize Ad Placements: For longer videos, you can place ads at the beginning (pre-roll), during (mid-roll), and at the end (post-roll). Experiment with different placements to find the most effective strategy for maximizing ad revenue without disrupting the viewer experience. Avoid overloading videos with ads, as this can drive viewers away.
  • Experiment with Different Monetization Features: If you notice that certain monetization features, such as Super Chats or memberships, aren’t performing as expected, experiment with how you promote them. Engage more with your live-stream viewers to encourage Super Chats or offer additional perks to boost membership sign-ups.
  • Test New Affiliate Products or Sponsors: If you’re not seeing the desired results from affiliate marketing or sponsorships, consider promoting different products or reaching out to new sponsors. Evaluate each campaign’s performance to see which resonates best with your audience.
  • Adjust Based on Audience Demographics: Use demographic data from YouTube Analytics to adjust your content and monetization strategy based on who your viewers are. For example, if your audience is primarily located in regions with lower CPMs, focus on diversifying your income with affiliate marketing or merchandise sales to compensate for lower ad earnings.

By continuously monitoring your performance and making strategic adjustments, you can refine your monetization efforts to maximize revenue while maintaining audience satisfaction.

Conclusion

Monetizing your YouTube channel involves using multiple strategies, such as ad revenue, memberships, Super Chats, and affiliate marketing. By consistently offering valuable content, tracking performance, and adjusting your approach, you can maximize your income while continuing to grow your channel.

Recap:
  • YouTube Partner Program: Learn how to qualify and use ad revenue and other monetization features.
  • Ad Revenue: Maximize earnings by understanding how ads work and optimizing ad placements.
  • Channel Memberships: Offer exclusive perks to paying subscribers to increase revenue.
  • Super Chats and Super Stickers: Use live streaming to engage with your audience and boost revenue through these features.
  • Affiliate Marketing: Promote products and services with affiliate links to generate income.
  • Sponsored Content: Secure brand sponsorships and create content that aligns with your channel.
  • Merchandise Sales: Sell branded products to your audience and integrate merchandise promotion into your videos.
  • Crowdfunding: Use platforms like Patreon and Ko-fi to earn ongoing support from your most loyal viewers.
  • Tracking and Adjusting: Use YouTube Analytics to track earnings and adjust your monetization strategy based on performance.

Consider implementing these strategies to help grow your channel and diversify your revenue streams. By staying consistent and offering valuable content, your audience will continue to support you on your journey.

Share Your Journey and Tips:

How have you started monetizing your YouTube channel? Share your journey, strategies, and any tips in the comments below. Your experience can help others who are looking to grow and monetize their channels effectively.

Further Reading
Frequently Asked Questions (FAQ)

Q1: How do I qualify for the YouTube Partner Program?
A1: To qualify for the YouTube Partner Program, you need at least 1,000 subscribers and 4,000 valid public watch hours in the past 12 months. Additionally, you must comply with all of YouTube’s policies and guidelines.

Q2: How can I increase my ad revenue?
A2: You can increase ad revenue by creating longer videos and allowing multiple ad placements (pre-, mid-, and post-roll). Also, focus on growing your audience in regions with higher CPMs (Cost Per Thousand Impressions), which will positively impact your earnings.

Q3: What types of perks work best for channel memberships?
A3: Popular membership perks include exclusive content, badges, emojis, shoutouts, and early video access. Offering value that aligns with your audience’s interests increases the likelihood that viewers will become members.

Q4: How should I disclose sponsored content in my videos?
A4: It’s essential to be transparent about sponsorships. Disclose sponsored content at the beginning of your video, either verbally or with a visible notice. This builds trust with your audience and ensures you comply with YouTube’s guidelines.

Q5: What should I do if my audience isn’t engaging with my affiliate links?
A5: If your audience isn’t engaging with your affiliate links, ensure the products or services you promote are relevant to your niche. Be clear about how the products provide value to your audience, and avoid being overly promotional.

Q6: Can I use multiple monetization strategies at the same time?
A6: Yes, you can and should use multiple monetization strategies, such as ads, memberships, affiliate marketing, and merchandise. Diversifying your income sources helps create a more stable revenue stream.

Thank You for Reading!

Have any thoughts or questions? I’d love to hear from you.

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Website: Marketing with Kerri 

Email:  kerri.o@marketingwithkerri.com

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Until Next Time,

Kerri

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