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How to Start Affiliate Marketing with Zero Skills: A Beginner’s Guide

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How to Start Affiliate Marketing with Zero Skills A Beginner's Guide (1). Light orange background, Sunrise, green grass and green trees on the shoulders, Paved road, white lines down both sides START in large white letters.

Entering affiliate marketing might seem intimidating if you start from ground zero. This guide is here to simplify your journey. You’ll gain valuable insights, access practical tools, and learn essential strategies to navigate affiliate marketing effectively.

We start by understanding affiliate marketing basics, then move on to choosing your niche and products, establishing your online platform, and joining affiliate programs and networks. Understanding commission structures in affiliate marketing is followed by creating and promoting quality content, tracking performance, and scaling your efforts. This post concludes with a recap, further reading, and a FAQ section.

Affiliate Disclaimer: I’m an affiliate of Wealthy Affiliate, Jaaxy, Fiverr and Poshmark meaning I may earn a commission if you use their service through my links, at no cost to you.

Table of Contents

Understanding Affiliate Marketing Basics
What is Affiliate Marketing?

Imagine this:

If you recommend a book to a friend, and they buy it and love it, the bookstore rewards you with a little token of appreciation. That’s the basic premise of affiliate marketing.

The Players: Merchant, Affiliate, and Consumer:
  • The Merchant:
    • Think of this as the original source—the brand or individual providing the product or service you’ll promote.
  • The Affiliate (That’s You!):
    • You play a pivotal role. Sharing or endorsing a product bridges the consumer and merchant gap. You earn a commission when someone makes a purchase based on your approval.
  • The Consumer:
    • These individuals value your insights. They make purchases based on your recommendations, trusting your judgment.

Now that you’re familiar with the key players, the essence of affiliate marketing should be evident. It revolves around introducing the right products to the right audience and being rewarded for the connection you facilitate.

How It Works Step by Step:

With the basics down, let’s walk through how this affiliate marketing works.

  • Joining In: You sign up as an affiliate for a company. They give you a link that’s uniquely yours.
  • Content Creation: You create content like a blog post or a video. You mention a product, making sure to include your link.
  • Clicks and Purchases: Someone reads or watches your content, clicks on your link, and makes a purchase.
  • Tracking It Back to You: Thanks to your link, the company knows the sale came from you.
  • Your Reward: You earn a commission for your part in the sale. It’s typically a percentage of what was sold.
Why Affiliate Marketing Matters:

Affiliate marketing benefits everyone involved. The merchant sees more sales without having to ramp up advertising costs. The consumer learns about great products from a trustworthy source: you. And for your part? You earn a commission for your recommendations.

In short, affiliate marketing is about recommending products you believe in, helping others find quality items, and getting compensated for it. It’s a straightforward way to get started in the online business world, even without prior experience.

After understanding the value of affiliate marketing, the next step is to carve out your own space within it. Your affiliate marketing journey starts with an important decision: pinpointing your niche and the products you want to recommend.

Choosing Your Niche and Products

As you step into affiliate marketing, one of your first significant decisions revolves around selecting your niche and the products you’ll promote.

This step carries considerable weight, influencing your content, audience engagement, and overall success.

The Value of a Niche You’re Passionate About:
  • Longevity: When you choose a niche you genuinely care about, you’re more likely to stick around, even when things get tough.
  • Creating Content: Passion translates to enthusiasm in your content. This makes researching and writing more enjoyable, and consistency is key to success.
Finding Profitable Niches:
  • Check Interest: Tools like Google Trends can provide insights into what’s popular. A rising number of searches indicates growing interest.
Choosing Affiliate Products to Promote:
  • Quality is King: Always prioritize products with strong reviews. A stellar product can often outshine multiple mediocre ones.
  • Stay On-Topic: Ensure your products align with your audience’s interests. Your recommendations should feel like a natural fit.
  • Rewarding Recommendations: Remember our previous discussions about commissions when choosing products. The payout can vary significantly.
Getting to Know Affiliate Networks:
  • Bridging the Gap: Affiliate networks are the middlemen, connecting you with brands and products.
  • Network Advantages: They handle the details—from marketing materials to ensuring you get paid on time. Plus, they offer access to various products you might not find alone.

Selecting your niche and products requires balancing personal interest and market demand. It’s about understanding what your audience is looking for and connecting them with quality products.

Give this step the attention it deserves; it’s the foundation of your affiliate marketing journey.

Now that you’ve chosen your niche and products, the next step is to build your online platform. Let’s jump into laying the digital groundwork and crafting your online space.

Laying the Digital Groundwork

It’s time to lay the digital groundwork. This section focuses on building and nurturing your online presence, a crucial step in effectively sharing your insights and recommendations.

Let’s explore some key components of establishing your online platform,

Your Digital Home – Website or Blog:
  • Purpose: Your website or blog serves as the central hub where visitors learn about your recommendations and insights.
  • Platform Recommendation: WordPress offers a user-friendly experience. It provides a variety of themes and plugins, allowing you to customize your site without delving into technical complexities.
Creating Niche-Specific Content:
  • Why It’s Key: Compelling content bolsters your credibility and encourages repeat visits. When presenting affiliate recommendations, anchor them within valuable and authentic content.
  • Content Types: Explore various formats, from comprehensive product reviews and how-to guides to engaging anecdotes that resonate with your target audience.
SEO: Boosting Your Visibility:
  • The Role of SEO: Proper Search Engine Optimization practices elevate your content’s search engine rankings, directing organic traffic to your site.
  • Getting Started: Conduct keyword research to identify what your audience is searching for. Seamlessly incorporate these keywords into your content, meta tags, and headers. Also, prioritize mobile-friendliness and fast page load times.
Leveraging Social Media:
  • The Impact of Social Platforms: With a significant portion of users’ online time spent on platforms, they offer valuable opportunities for engagement and outreach. Like:
  • Strategies: Consistently share your content, directly engage with your followers, and adapt your approach to each platform’s unique dynamics.

Establishing a strong online presence is a journey that requires dedication, not haste.

While the initial steps might seem overwhelming, remember that each post you publish, every SEO refinement you make, and every interaction on social media brings you closer to your goal.

The next step is to establish partnerships. This brings us to the essential part of the journey: Joining Affiliate Programs and Networks.

Joining Affiliate Programs and Networks

Here’s a breakdown to help you navigate:

Entering the Affiliate World – The Basics:
  • Start with Research: Begin by conducting research into affiliate programs that resonate with your chosen niche. If your interest lies in fitness, seek fitness-related affiliate programs that align with your passion.
  • The Sign-Up Process: Once you’ve identified a suitable program, head to their official website and look for the “Affiliates” or “Partners” section. Typically, you’ll find sign-up forms there. Complete the form to initiate the process.
  • Approval Phase: Depending on the program, you might get instant approval or need to wait for a review. Some programs might review your website before approval. Once approved, you’re ready to proceed.
Identifying Credible Programs:
  • Credibility Check: Exploring reviews and discussing various affiliate programs is a good idea. Positive feedback from other affiliates can indicate a reputable program.
  • Timely Payments: It is essential to ensure timely and consistent payments. Look for programs with a track record of punctual payments to their affiliates.
  • Support Availability: Opt for programs that offer dedicated support. Having access to assistance when needed can be invaluable during your journey.
  • Understanding Affiliate Links: Think of an affiliate link as your unique identifier. When someone accesses it and completes a purchase, the sale is attributed to you, earning you a commission.
  • Accessing Your Links: They’ll provide individualized links upon joining a program.
  • Link Integration: Substitute regular links with your affiliate while discussing products.
Review Payout Thresholds:
  • Some programs have minimum payout thresholds to be met before you receive your earnings.
  • Make sure to understand these requirements to manage your expectations.
  • Apart from understanding the commission structures, look into the duration of the affiliate cookies.
  • A longer cookie duration means you have more time to earn a commission even if the purchase is made days after the initial click.
Diversify Your Portfolio:
  • Don’t rely solely on one affiliate program or network. Diversification minimizes risks and gives you access to a broader range of products to promote.

Now that you’ve gained a better understanding of joining affiliate programs and networks let’s explore a crucial aspect that directly impacts your earnings: understanding the commission structures commonly used in affiliate marketing.

Understanding Commission Structures

Affiliate marketing goes beyond product promotion – it’s also about comprehending how you’ll earn for your efforts. Different affiliate programs and networks offer varying commission structures.

Familiarizing yourself with these structures is essential for effective strategy and selecting the most profitable paths for your business.

Pay Per Sale (PPS):
  • Description: The traditional affiliate commission you earn when someone buys through your referral link.
  • Benefits: If you promote high-ticket items or services, your earnings can be substantial even with fewer sales.
  • Considerations: Ensure the product quality is top-notch to maintain trust with your audience.
Pay Per Click (PPC):
  • Description: Earnings are based on clicks, regardless of sale.
  • Benefits: Consistent income potential with high site traffic.
  • Considerations: Requires significant clicks for noticeable income, necessitating consistent and relevant traffic.
Pay Per Lead (PPL):
  • Description: Earnings are when someone takes action, like signing up for a newsletter.
  • Benefits: Easier than convincing someone to purchase, suitable for industries with longer sales processes.
  • Considerations: Quality of leads matters – target the right audience for valuable leads to the merchant.
Recurring Commissions:
  • Description: You earn not just on the initial sale but on all subsequent transactions by that customer, typically seen with subscription services.
  • Benefits: Potential for stable, long-term income.
  • Considerations: Promote services with high customer retention rates to maximize earnings. A customer’s potential lifetime value should also be considered for this model. Even if the initial commission is low, ongoing transactions from the same customer can accumulate substantially.
Tiered Commissions:
  • Description: Your commission rate increases as you hit certain sales targets.
  • Benefits: Encourages affiliates to put in extra effort and can significantly boost earnings.
  • Considerations: Ensure the higher tiers are attainable and worth the effort.

Cookie Duration:

  • Description: This refers to the period you can earn a commission after someone clicks on your referral link. If they purchase within this timeframe, you earn a commission.
  • Benefits: Longer cookie durations increase the chances of earning a commission.
  • Considerations: Always check the cookie duration of an affiliate program. A longer duration is typically more favorable.
Comparing Similar Programs:
  • Description: When evaluating affiliate programs, comparing similar ones across different networks is a valuable practice. This comparative approach lets you understand how commission structures vary for equivalent products or services.
  • Benefits of Comparison:
    • Clarity: Exploring multiple affiliate programs with similar offerings enables you to discern common trends and variations in commission rates and structures.
    • Maximized Earnings: This method empowers you to select the program that offers the most advantageous terms, potentially maximizing your earning potential.
    • Flexibility: By examining a range of options, you can align your choice with your goals and target audience, ensuring flexibility in your affiliate strategy.
  • Considerations:
    • Network Variations: Similar product commission structures can diverge significantly between distinct affiliate networks. Network policies, target demographics, or promotional strategies may influence this divergence.
    • Product Popularity: Some networks might provide higher commissions for sought-after products to attract affiliates, while others may rely on the product’s reputation to drive sales.

When choosing affiliate programs, understanding the commission structure is key—not just the commission rate itself. This understanding is crucial to

  • Ensure that it aligns seamlessly with your promotional strategy. The right commission structure has the potential to transform a few dollars into substantial earnings, so it’s worth your attention.
  • Remember that while important, commission structures are only part of the equation. It’s equally vital to factor in the relevance of the products to your audience, the trustworthiness of the affiliate program, and your long-term strategy.
  • The ultimate goal is to strike a harmonious balance between offering high-quality recommendations and unlocking favorable earning potential. By navigating these factors, you’ll be on your way to establishing a successful affiliate marketing journey.

Now that you’ve got the insights on commission structures, it’s time to focus on the heart of affiliate marketing: creating and promoting quality content.

Creating and Promoting Quality Content

Starting an affiliate marketing journey isn’t just about having the right tools and products. It’s also about creating content that strikes a chord with your audience and amplifying it effectively.

The Essence of Compelling Content:
  • Why It Matters:
    Quality content doesn’t just inform; it engages. This means creating relatable, informative content that resonates with your audience’s interests or needs. You establish credibility and trust by addressing their pain points or solving their problems.
  • Mix It Up with Formats:
    Not everyone digests information the same way. Some prefer reading in-depth blog posts, while others might be more drawn to videos or visual infographics. Offering a mix ensures you cater to a broader audience. Moreover, varying content formats keep your audience engaged and excited about what you’ll share next.
  • Visual Appeal and Accessibility:
    Incorporating visually appealing elements such as images, videos, or graphics can enhance the impact of your content. Visual aids not only make your content more enjoyable to consume but also help in explaining complex concepts. Additionally, ensure your content is easily accessible across different devices, accommodating desktop and mobile users.
  • SEO Optimization:
    Optimizing your content for search engines is a crucial aspect. Conduct thorough keyword research to identify terms your target audience is searching for. Strategically integrating these keywords into your content, headings, and meta descriptions can improve your content’s visibility in search results, driving organic traffic to your website.
  • Engagement and Interaction:
    Encourage interaction with your audience. Respond to comments on your blog posts or social media platforms, fostering a sense of community. Ask questions, conduct polls, and invite discussions. Engaging with your audience keeps them invested and provides valuable insights into their preferences.
  • Sharing and Promotion:
    Creating great content is only half the battle; you must ensure it reaches your audience. Share your content across social media channels, email newsletters, and relevant online forums. Collaborate with influencers or bloggers in your niche to extend your content’s reach.
  • Evergreen vs. Timely Content:
    Consider the balance between evergreen and timely content. Evergreen content remains relevant over time and can continue to attract traffic. Timely content, on the other hand, capitalizes on current trends or events, driving immediate engagement. A mix of both ensures a steady flow of traffic and engagement.

Remember, the quality of your content reflects your expertise and commitment. Crafting content that adds value to your audience’s lives forms a strong foundation for successful affiliate marketing.

Affiliate links are the bridge connecting your audience to the products you recommend. Integrating these links into your content requires finesse to maintain authenticity and trust.

Here’s how to do it effectively

How to do it:
  • Prioritize Authenticity:
    Ensure your content feels genuine and helpful, not overly promotional. Craft your recommendations as part of a natural conversation or personal experience.
  • Contextual Relevance:
    Place affiliate links where they naturally fit in the context of your content. If discussing a product, link it within the text rather than as an intrusive popup.
  • Incorporate into Content:
    Integrate links within relevant phrases or sentences. Blend them into your content so readers seamlessly transition from your insights to the product.
  • Use Clear Call-to-Action (CTA):
    If you’re highlighting a product or service, add a clear CTA that guides readers on why they should check it out. Make it actionable and compelling.
  • Transparency is Key:
    Disclose your use of affiliate links to maintain transparency with your audience. Honesty fosters trust and credibility.
  • Diversify Anchor Text:
    Instead of repetitive “click here” links, use descriptive anchor text. This improves user experience and makes the purpose of the link clear.
  • Optimize Placement:
    Position links strategically so they won’t disrupt the flow of your content. Keep the reader’s journey seamless.
  • Use Visual Aids:
    Employ buttons, banners, or images visually representing the product or service. These visual cues can complement your written content.
  • Regularly Review Links:
    Periodically check your content to ensure all affiliate links are working and up-to-date. Broken links can frustrate readers and harm your credibility.
  • Test and Refine:
    Experiment with different integration methods to find what resonates best with your audience. Analyze click-through rates and adjust as needed.
What Not to Do:
  • Avoid Link Stuffing: Overloading your content with too many affiliate links can overwhelm readers and dilute the quality of your insights. Focus on relevance and value.
  • Don’t Sacrifice Quality for Links: While affiliate links are important, prioritize offering valuable content. Don’t compromise the substance of your recommendations to insert links.
  • Steer Clear of Misleading Practices: Never misrepresent products or services to drive clicks. Honesty is vital, and misleading tactics can damage your reputation.
  • Don’t Hide Disclosures: If you use affiliate links, disclose your affiliation openly. Concealing this information erodes trust and can violate regulations.
  • Avoid Popups for Links: Using intrusive popups solely for affiliate links can disrupt the user experience. Instead, incorporate links naturally within the content.

Integrating affiliate links seamlessly is an art that combines authenticity and strategy. It enhances user experience and strengthens your relationship with your audience. By avoiding common pitfalls, you maintain credibility and ensure your audience trusts your recommendations.

Maximizing Content Reach:

The Power of Social Media:

Platforms like Facebook, Instagram, and Twitter aren’t just for sharing personal moments. They’re potent tools to boost your content’s visibility.

  • Share snippets
  • Teasers
  • Even full-content pieces
  • Encourage interactions.

Email Marketing:

  • Don’t underestimate the power of a well-curated email list.
  • Sending out regular newsletters with your latest content can drive traffic and foster loyalty among subscribers.

Other Avenues: Think outside the box.

  • Guest posting on reputable sites
  • Participating in relevant forums
  • Hosting webinars

These strategies can elevate your content’s reach beyond your immediate platform.

Succeeding in affiliate marketing isn’t just about promoting products; it’s about offering value through your content.

As you grow and evolve, continually refine your content strategies to resonate with your audience, and don’t shy away from trying new promotional avenues.

Stay proactive and responsive. Let’s move on to tracking performance and scaling your efforts.

Tracking Performance and Scaling Your Efforts

Navigating with Analytics:

Affiliate marketing is a dynamic world where data guides your strategies.

Essential Tools: Tracking tools like Google Analytics help you understand visitor behavior, link clicks, and conversions, offering crucial insights into what’s working and what’s not.

Here’s how it works:

Essential Metrics:

  • Google Analytics provides key metrics like page views, session duration, and bounce rates. These metrics indicate how engaging your content is and how long visitors stay on your site.
    • For instance, if you notice a high bounce rate on a particular page, it might suggest that the content isn’t resonating with visitors. This insight prompts you to optimize the content to keep visitors engaged.
  • Traffic Sources: Google Analytics reveals where your traffic comes from – through organic search, social media, or referrals. This data helps you focus your efforts on the most effective channels.
  • Audience Demographics: Understand your audience’s age, gender, and interests. This information enables you to tailor your content to align with your target demographic.
  • Conversion Tracking: Set goals to track specific actions, such as clicking an affiliate link or signing up for a newsletter. This data lets you evaluate the effectiveness of your calls to action.

Incorporating Google Analytics into your affiliate marketing strategy empowers you to make data-driven decisions. It guides your content creation, audience targeting, and optimization efforts.

Decoding Performance Metrics:

While you don’t need to get lost in a sea of acronyms, understanding some key performance indicators (KPIs) can provide valuable insights into your progress.

  • Key Metrics: Instead of focusing on complex KPIs, we recommend paying attention to clicks, conversions, and engagement. Clicks reflect interest, conversions indicate commitment, and engagement measures how well your content resonates with your audience.
  • Example: If you’re promoting a fitness product, the number of clicks on your affiliate link might indicate interest. Conversions occur when a click leads to an actual sale, and engagement is reflected in comments, shares, and time spent on your content.

Fine-Tuning Your Strategy:

Tracking performance isn’t just about gathering data – it’s about refining your strategy for better results.

  • Data-Driven Decisions: Regularly revisit your performance data. Just as market trends shift, your strategies might need occasional recalibrations.
  • Example: If you notice that a particular type of content, such as product reviews, garners more conversions, consider focusing more on that format.

Scaling Your Efforts – Advanced Techniques:

While it’s important to start simple, it’s also wise to keep an eye on the horizon and explore advanced strategies when ready.

  • Building on Success: With a clearer understanding of what resonates, you can more confidently expand your strategies.
  • Example: Once you’ve established a solid presence, you might consider exploring paid advertising to reach a wider audience or experimenting with A/B testing to optimize your content for conversions.

Strategy Optimization: The Fine-Tuning Process:

  • Data-Driven Decisions: Regularly revisit your performance data. Just as market trends shift, your strategies might need occasional recalibrations.
  • Tips: If a specific content type consistently attracts more engagement, consider doubling down on it. Conversely, if conversions are lagging, reevaluate your call-to-actions or product positioning.

Additional Points:

Split Testing and Experimentation:

  • The power of split testing, also known as the A/B testing technique, involves experimenting with different versions of elements in your content or campaigns to identify the most effective ones. Try out variations of headlines, call-to-actions, visuals, or even content structure.
  • By analyzing the performance of these variations, you can make informed decisions on what resonates best with your audience. Remember, even minor tweaks can significantly improve engagement and conversions.

Conversion Funnels:

  • Understanding your audience’s journey from initial interaction to conversion is crucial. Visualize this journey as a conversion funnel. Map out each stage, from awareness to consideration and conversion, and identify potential drop-off points along the way.
  • By optimizing each stage of the funnel, you can guide your audience smoothly toward the desired action. This approach ensures a more efficient and effective conversion process.

Remarketing Strategies:

  • Don’t underestimate the power of remarketing. It involves targeting users who have previously interacted with your content but haven’t yet converted. You can re-engage these users and nudge them toward purchasing tools like retargeting ads.
  • Remarketing capitalizes on users’ familiarity with your brand and content, increasing the likelihood of conversions.

Performance Analysis Frequency:

  • It is crucial to strike the right balance between analyzing performance data and taking action. While regular reviews are essential, be cautious of overanalyzing data daily. A weekly or bi-weekly analysis might suffice, depending on the traffic volume and interactions.
  • This approach allows you to identify trends, make data-backed decisions, and stay agile in your strategies without getting lost in the numbers.

Competitor Analysis:

  • Look at what your competitors are doing. While your unique approach sets you apart, understanding successful tactics others employ can provide valuable insights. Explore their content strategies, promotional techniques, and audience engagement methods.
  • This research can spark new ideas and help uncover untapped opportunities in your niche.

Budget Considerations:

  • Budgeting is essential if you explore paid advertising as part of your strategy. Set clear budget limits for your campaigns and closely monitor their performance. Be prepared to adjust allocations based on the campaigns’ effectiveness and return on investment.
  • Effective budget management ensures that your marketing efforts remain cost-effective and aligned with your revenue goals.

As you integrate these additional points into your affiliate marketing strategies, remember that adaptability and continuous learning are key.

Embrace experimentation, analyze results, and refine your approach based on the insights you gather.

Conclusion

Recap: Throughout this guide, we’ve outlined the essentials of affiliate marketing, from building an online presence and choosing suitable programs to effectively promoting content and leveraging the best tools for success.

Looking Forward: Affiliate marketing offers a promising avenue for consistent growth and income. With dedication, continuous learning, and refining your approach based on feedback and results, the potential for success is within reach.

Further Reading
Frequently Asked Questions (FAQ)

Q1: What is affiliate marketing?
A1: Affiliate marketing is a performance-based marketing strategy where you recommend products or services. When someone purchases through your referral, you earn a commission. It involves three main players: the merchant (product owner), the affiliate (you), and the consumer (your audience).

Q2: How do I start affiliate marketing with no experience?
A2: Begin by understanding the basics of affiliate marketing, including the roles of merchants, affiliates, and consumers. Choose a niche you’re passionate about, select quality products to promote, and establish your online presence through a website or blog. Join affiliate programs and networks that align with your niche.

Q3: How do I choose the right niche for affiliate marketing?
A3: Select a niche based on your interests, market demand, and profitability. Use tools like Google Trends to gauge interest and search for niches with a growing audience. Ensure the niche aligns with your passion and expertise for long-term success.

Q4: What are the key steps in setting up my affiliate marketing platform?
A4: Start by creating a website or blog as your digital home. Focus on creating niche-specific, high-quality content that adds value to your audience. Optimize your site for SEO to improve visibility and drive organic traffic. Engage with your audience through social media and other digital channels.

Q5: How do I join affiliate programs and networks?
A5: Research affiliate programs that fit your niche and apply through their official websites. Look for programs with positive reviews, timely payments, and dedicated support. Understand the commission structures and ensure they align with your marketing strategy.

Q6: How can I effectively promote products as an affiliate?
A6: Create compelling content that naturally incorporates your affiliate links. Focus on authenticity and relevance to your audience. Use a mix of content formats, such as blog posts, videos, and social media updates, to engage different segments of your audience. Disclose your affiliate relationships transparently.

Q7: How do I track my affiliate marketing performance and scale my efforts?
A7: Utilize tools like Google Analytics to monitor your website’s traffic, engagement, and conversion rates. Analyze which content and strategies are most effective and adjust your approach accordingly. Diversify your affiliate products and explore new marketing channels to expand your reach.

Q8: Interested in starting affiliate marketing but don’t know where to begin?
A8: Wealthy Affiliate offers a comprehensive platform with training, tools, and support for all experience levels.

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Website: Marketing with Kerri 

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Kerri

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